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Jurnal Manajemen dan Agribisnis

jmagr
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Published by Institut Pertanian Bogor

ISSN : 16935853 EISSN : 24072524 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Jurnal Manajemen & Agribisnis memuat informasi hasil kegiatan penelitian, pemikiran konseptual dan review bidang ilmu manajemen agribisnis. Jurnal ilmiah ini diterbitkan oleh Program Studi Manajemen dan Bisnis, Sekolah Pascasarjana, Institut Pertanian Bogor bekerjasama Perhimpunan Ekonomi Pertanian Indonesia (PERHEPI).

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Articles 5 Documents

Search results for , issue "Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008" : 5 Documents clear

ANALISIS SEGMEN PASAR DAN PERILAKU NASABAH TERHADAP BANK SYARIAH DI WILAYAH DKI JAKARTA RR. Kathrin Irviana; Rita Nurmalina; Arif Imam Suroso
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of this research is for identifying market segment and customer behavior toward Islamic Banking and its marketing implications in all regions of DKI Jakarta. The research was conducted on August – October 2008 in East, West, North, South and Central of Jakarta. The survey was conducted by doing face to face interview and questionaires distribution to 120 proportional responden. The analytical tools applied are analysis of cluster, factor & descriptive and using SPSS version 11.5 as the statistic’s tool. The result of this research for segmentation aspect showed the characteristics and size of each market segment of Islamic banks. The market segment consists of syariah loyalist, floating mass and conventional loyalist. From this research, floating mass segment has been showed that this segment is the most potential segment among others in DKI Jakarta regions due to it has the largest target market compared to syariah loyalist and conventional loyalist segments. However responden with Islam as their religion are still priority target market for Islamic banks since floating mass responden have been collected from Islamic’s responden dominantly with employees and entrepreneurs as the occupations. Further, market segment will be analyzed in relation with customers’ category, region of geography, religion and occupation. In customer behavior side, customers preferences and information resources toward Islamic banks will be the important factors which could influence customers behavior when choosing Islamic banks. The four factors influence customers in choosing Islamic banks are building physical’s appearance, ATM network, variety of products and profit rate. Both results of market segmentation and consumer behavior toward Islamic Banking are important factors for Islamic Banking in formulating marketing strategy.

APLIKASI NPV AT RISK DALAM ANALISIS KELAYAKAN FINANSIAL BUDIDAYA JAMUR TIRAM PUTIH DI KABUPATEN BOGOR JAWA BARAT Tintin Sarianti; Hendro Sasongko; Anny Ratnawati
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The purpose of this study where to analyze white oyster mushroom farming activity in Sub-Province of Bogor, to analyze financial feasibility of white oyster mushroom farming activity for high and low land in Sub-Province of Bogor by NPV at Risk Method and to analyze the switching value for the changes of cost and benefit in white oyster mushroom farming activity. The data were collected from 6 farmer living in high and low land in Sub-Province of Bogor. The NPV at risk model and switching value analysis were used to analyze tha data. The result of the study showed that white oyster mushroom farming activity for high and low land in Sub-Province of Bogor were feasible by financial that considered by investors in selecting the location to act the white oyster mushroom farming. The risks like price risk, production risk in that activity have accomodated in to cash flow. Accomodation for price risk was used the inflation rate and for production risk was used estimation for failure of crop in white oyster mushroom farming activity according the farmers in location. Switching value was used for to analyze maximum changes in cost and benefit which were developing the cash flow. The maximum changes describes that the changes admit of tolerated. The result for switching value analysis showed that the decreasing of production of white oyster mushroom (fresh and baglog) more sensitive than the others (decreasing of fresh white oyster mushroom price and increasing of varible input cost). This matter showed that production risk having an effect on white oyster mushroom farming activity than price risk. According that situation, the farmer must be repaire the technology of white oyster mushroom farming activity. The application of this model gives many outputs (NPV) and risks variabilities so that it can give a much more attractive and variying recommendation especially for the investors to do the investment decision especiaaly for white oyster mushroom farming activity

ANALISIS DAMPAK PENDAFTARAN TANAH SISTEMATIK TERHADAP KONDISI SOSIAL EKONOMI MASYARAKAT DI KOTA DEPOK Sugiyanto Sugiyanto; Hermanto Siregar; Endriatmo Soetarto
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

This research purposes are (1) to analyze communities perception about land certificate, (2) to analyze determinant factors of communities perception toward systematic land registration, (3) to analyze the impact of systematic land registration toward communities social economic conditions, and (4) to formulate policy implication which can be improved from execution of systematic land registration and its impact to communities social economic conditions. This research used descriptive statistic and inferensia statistic method through survey approach. Primary data collected using structured interview with questionnaire guidelines from 100 respondent with purposive sampling from Curug Village and Sukatani Village in Cimanggis Subdistrict on Depok Regency. This research used range criteria, ordinal logistic regression, Mann-Whitney Test. The results of this research were: (1) communities perception about land certificates represent that certificate perceived very important for strongest evidence of land ownership, safety, easier sell, higher price. While, land certificate perceived important in credit collateral; (2) factors which significantly influencing communities perception toward systematic land registration were time, cost, and procedure of registering land ownership; (3) the impact of systematic land registration toward community social economics condition were land owner safety, land sell amenity, land price and land tax; (4) The systematic land registration is a feasible project, but need improvement in: giving high priority for area with productive agriculture and population with low income, project well planning, optimizing of counselling, prohibiting illegal fee with giving punishment and giving reward for countryside officer which have the vital role

ANALISIS EFISIENSI BANK PERKREDITAN RAKYAT DI WILAYAH JABODETABEK DENGAN PENDEKATAN DATA ENVELOPMENT ANALYSIS Imam Hartono; Setiadi Djohar; Heny K. Daryanto
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The research was conducted to measure rural banks (BPR) efficiency level in Jabodetabek and also to identify factors that increase the efficiency level. The measurement was done using non parametric approach with Data Envelopment Analysis. The result indicated that rural banks in Jabodetabek area were in inefficient condition, 80% of rural banks observed were inefficient both in technical and scale. Measurement on several asset distribution showed rural banks had efficiency scale on certain business scale, rural banks with total asset between Rp.1 – Rp.10 billion had the highest efficiency scale and rural banks with total asset less than Rp.500 million had the lowest efficiency scale. Potential improvement analysis result with CCR and BCC models showed that other income was the most contributed output variable to increase 30% to 40 % of rural banks efficiency level. Meanwhile, measurement using BCC model showed that, from output side, current asset has contributed to increased rural banks efficiency level by raising revenue from current asset management up to 10% from average value in 2007. On input side, all input variable had the same potential improvement value which increased the efficiency level by reducing labor cost, fixed asset cost, and the cost of fund 17%-18% from average value in 2007.

STUDI EKSPERIMENTAL PENGARUH PENCITRAAN VISUAL IKLAN LABEL DESAINER TERHADAP SIKAP MENYUKAI IKLAN DAN NIAT BELI Inda Premordia; Agus Maulana; Febriantina Dewi
Jurnal Manajemen & Agribisnis Vol. 5 No. 2 (2008): Vol. 5 No. 2 Oktober 2008
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

The current focus of this thesis is to determine, using the Stimulus-Organism-Response theory, (1) which type of user imagery (embodied imagery or static imagery) leads the consumer to greater hedonic and behavioral responses; (2) whether usage imagery intensifies this relationship; and (3) what strategies are best to designer label ads communication effectiveness on fashion magazine. 40 female consumers of fashion magazine and designer label were recruited to participate voluntarily in the study. Methodologically, participants were required to answers a series of questions after being exposed a stimuli of pictures. Influence variables evaluated in the model included: Imagery responses (Quantity, Vividness, Ease); Emotion as mediator; Advertising liking; Purchase intention; and Individual Characteristics. Consist of two study, study 1 of this thesis served as a pre-test to build the experimental material. Whereas, study 2 served as an experimental study that addresses the current focus of this thesis. Analyzed with series of Manova, results indicated that when presented independently of usage imagery, embodied user imagery can enhance consumer’s hedonic impressions and affect purchase intention. Usage imagery however failed to prove any influences. When presented together, such combinations of brand imagery as embodied user imagery and usage imagery as well as static user imagery and usage imagery didn’t bring the consumer to greater hedonic impressions and purchase intention. The findings could be used to predict purchase intention of designer label’s product. Retailers and marketers of designer labels or interested researchers could use the model based on consumer attitude and behavioral intentions.

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